Over time, the trend in marketing has shifted from conventional marketing such as billboards, mail outs and TV ads to digital marketing. The rise of digital marketing has seen the preference for methods such as web tracking, PPC, SEO and email communications. By using accessible means in an effective manner to engage clients and potential customers, digital marketing is rising in popularity. Digital marketing is promoting products and services on the Internet using different kinds of electronic media. Digital marketing can therefore be regarded as any online marketing efforts, which most businesses nowadays have experienced the benefits over traditional marketing. Digital marketing can be effective for virtually any company regardless of its industry. Below are some potential advantages of digital marketing for your business.
Digital marketing enables businesses achieve measurable results. With traditional marketing, it was a challenging task to keep track of results for instance, there was no effective means of gauging how many people looked at a billboard or how many people viewed a flyer instead of recycling it. Digital marketing however provides accurate methods of measuring results and providing reliable reports, by revealing the exact number of people reached by specific marketing efforts e.g. number of people who clicked a specific link or the number of people that opened an email.
Digital marketing is arguably the definition of flexibility. Customers nowadays desire custom, personalized customer journeys which were not possible to achieve through traditional marketing, which was generic in nature. By using digital marketing, businesses can better address customer interests and preferences at an individual level by tailoring marketing messages specifically for them. Personalization could therefore be the greatest advantage of digital and online marketing.
The low barriers to entry in digital marketing ensure that even the smallest of businesses can make the most of it. Oftentimes, traditional marketing involved large price tags, since methods such as TV ads, radio commercials and billboards were definitely not cheap. Digital marketing on the other hand can be scalable to the size of any business, implying that businesses of all sizes can utilise digital marketing products to reach their various audiences.
Digital marketing has the potential to reach larger audiences. Businesses can reach audiences from all over the world via digital marketing since it occurs online. Compared to digital marketing, traditional marketing is quite ineffective because while digital marketing can enable businesses to reach global audiences, traditional marketing was often limited to specific geographical areas.
Lastly, through digital marketing it is possible to improve the conversion rates. Converting online customers is only a matter of a few clicks. Instead of customers travelling down to a shop or making a phone call, they can simply click business’s email to its website and make a purchase or learn more about the business from the convenience of their home.